Bryn Jones is the CEO and co-founder of PartnerStack. He was also involved in a recent “Ask Me Anything” session which provided insights into different stages of partnership growth.
Bryn Jones’s Journey
- Problem Solver: PartnerStack was built to solve the challenges the founders were experiencing in reaching the market. The existing PRM solutions lacked the essential functionality to pay out partners, automate emails, track more than one conversion per customer, or run multiple partner programs, which led them to create PartnerStack from the ground up as a complete partnerships platform.
- Partnership Visionary: Bryn believes that partnerships will change how every business makes money, a vision that is shared by the PartnerStack team, partners, customers, and investors.
- Leadership: As CEO, Bryn leads PartnerStack with a team that has a “lifetime of SaaS experience”.
- Growth Focus: Bryn’s insights from the “Ask Me Anything” session cover various stages of partnership growth, indicating his focus on helping businesses scale effectively.
PartnerStack’s Business Endeavours
- B2B SaaS Focus: PartnerStack is designed to support B2B SaaS companies in building and scaling their partner channels.
- Partnership Platform: PartnerStack is designed to be a complete partnership platform that helps B2B SaaS companies to recruit high-quality partners, activate them with resources, track partner-sourced leads, incentivise partners with rewards, and optimise performance with reports and insights.
- Ecosystem Building: The company focuses on building partner ecosystems, emphasizing that the strongest solutions are found together.
- Technological Innovation: PartnerStack pushed partnerships through technology into the modern era. They designed a platform to address the limitations of existing PRM solutions.
- Company Culture: PartnerStack’s culture is built on values such as the ecosystem coming first, earning trust, understanding that small improvements compound, and that “pancake batter matters”. The company values diversity, equity, and inclusion and aims to create fair opportunities for everyone within the ecosystem.
- Financial Growth: PartnerStack secured $29 million in a Series B funding round.
- Community: PartnerStack has created a network of over 100,000 active partners.
- “Pancakes”: The company refers to its employees as ‘pancakes’, emphasizing the importance of people and relationships.
These points highlight Bryn Jones’s role in developing PartnerStack and the company’s broader impact on the B2B SaaS industry and partnerships.
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