David A. Yovanno

David A. Yovanno is the CEO and a Board Director at impact.com. He is a seasoned media and technology executive with 20 years of leadership experience in SaaS companies focused on marketing technology.

Experience Prior to Impact.com

• Prior to joining impact.com in February 2017, David A. Yovanno was the CEO of Marin Software, a global leader in paid search SaaS technology based in San Francisco.
• He also held the position of President of Technology Solutions at Conversant.
• Additionally, David A. Yovanno was the CEO of Gigya.

Leadership at impact.com

• David A. Yovanno joined impact.com in February 2017, bringing deep operational expertise and a proven track record in growing companies.
• He has guided impact.com through key phases of fiscal development.
• In 2022, he authored The Partnership Economy: How Modern Businesses Find New Customers, Grow Revenue, and Deliver Exceptional Experiences.
• He was recognised as the Best Martech Company CEO in 2022 by the MarTech Breakthrough Awards.

Industry Involvement

• David A. Yovanno served on the board of the Interactive Advertising Bureau.
• He is currently a board member of the Cloud Software Association, which is the largest network of partnership leaders across SaaS with more than 4,000 members.

Vision for the Partnership Economy

• David A. Yovanno believes that the partnership economy will continue to accelerate, with brands realising the importance of authentic engagement with consumers.
• He sees brands moving away from traditional advertising to become part of commerce content.
• He has observed that the term ‘partnerships’ is now widely understood, unlike a few years ago.
• Yovanno believes that every business needs a mature partnership strategy and a platform to manage and automate it to be competitive.
• He emphasises the shift from transactional relationships to deeper partnerships with publishers and creators.
• He notes that businesses are increasingly using B2B partnership programs and influencer marketing.
• He launched the Partnerships Experience Academy (PXA), a free online academy for affiliate marketing and partnerships.

Impact.com’s Growth and Funding

• Under his leadership, impact.com has grown to support more than half a million partnerships for over 2,000 customers.
• The company has partnered with various content creators, including influencers, publishers and traditional rewards affiliates.
• Impact.com received $150 million in funding, resulting in a $1.5 billion valuation, which is being used to enhance the platform, increase channel partnerships and scale its go-to-market efforts globally.

Other Notable Points

• David A. Yovanno was a lieutenant and CIO in the United States Navy.
• He is actively involved in the industry, with commentary featured in Performance In.